Search Engine Optimization Specialist · Egypt & GCC

Technical SEO that brings organic traffic back and keeps it growing.

I work on websites competing in Egypt, Saudi Arabia and the UAE: crawlability, indexation, site structure, content and recovery after hacks. Every result below comes straight from Google Search Console.

Cairo, EgyptOpen to remote rolesArabic (native) · English
Travel · Saudi Arabia+177%organic clicks in 3 monthsAl Tanzeem Travel & Tourism Real estate · Egypt~20 → 120+daily clicks after a hack cleanupAqar Land Legal services · UAE1.01Mimpressions in 3 months, +19% clicksUAE legal services site Notary & POA · UAE+173%organic clicks in 3 monthsUAE notary site
Process

How I work on every site

  1. InspectCrawl the site and read Search Console before assuming anything is wrong.
  2. AnalyzeSeparate facts from hypotheses: indexation, intent, structure, competitors.
  3. PlanPrioritize fixes by impact, with a rollback path for anything risky.
  4. ExecuteMake the minimum change that solves the problem.
  5. VerifyConfirm the result in Search Console and on the live page.
  6. ReportShow stakeholders exactly what changed and what it did.
Case studies

Four sites across three markets

All figures come from Google Search Console (web search). Cases 01, 03 and 04 compare the last 3 months with the previous 3; Case 02 compares the last 28 days with the previous 28.

Al Tanzeem Travel & Tourism: 2.8× organic clicks in 3 months

Case 01 · Saudi Arabia
Travel & tourismSaudi marketSole SEO specialistAug 2025 – Jul 2026

Challenge

A travel and tourism website for Saudi travelers, ranking mostly on page 3 of Google (average position 24.7). Crawl paths to key pages were weak and the mobile experience was slow (PageSpeed 54).

What I did

  • Restructured internal linking to push authority to destination and service pages
  • Rewrote robots.txt and cleaned the XML sitemap to focus crawling on money pages
  • Optimized blog URL slugs for clarity and keyword relevance
  • Built keyword research around Saudi traveler intent, targeting lead-generating queries
  • Improved mobile performance: PageSpeed 54 → 93 (LCP 2.0s, CLS 0.031, TBT 0ms)
Search Consoleprev 3 mo → last 3 mo
Clicks+177%
before1.53K
after4.24K
Impressions+123%
before103K
after230K
Average position24.7 → 6.4
Moved from page 3 to page 1
CTR1.5% → 1.8%
Mobile PageSpeed54 → 93
Google Search Console performance chart for the Al Tanzeem site: 4.24K clicks and 230K impressions in the last 3 months versus 1.53K and 103K in the previous 3 months
Search Console performance, last 3 months (solid) vs. previous 3 months (dashed). Clicks in blue, impressions in purple.
PageSpeed Insights mobile score of 54 before optimization
Before: mobile PageSpeed 54
PageSpeed Insights mobile score of 93 after optimization, LCP 2.0s, CLS 0.031
After: mobile PageSpeed 93

Aqar Land: incident response and traffic recovery after a persistent WordPress hack

Case 02 · Egypt
Real estateEgyptian marketTechnical SEO & securityAug 2026 – Present

Challenge

aqarland.net, a bilingual WordPress real estate platform, had been compromised since late July. The attacker served a gambling page to Googlebot (cloaking), got spam pages indexed and left several layers of persistence on the server, so the site kept getting re-infected. Organic traffic had dropped to around 20 clicks a day.

What I did

  • First cleanup (Aug): removed 58 malicious files, including 20 web shells and 19 re-infection files in mu-plugins; repaired the cloaked index.php; deleted 2 planted admin accounts and cut administrators from 6 to 3; rotated salts; removed WP File Manager
  • Search verification (16–17 Aug): confirmed Googlebot saw the real site, GSC showed no Manual Action or Security Issues, and spam URLs had left the index
  • Follow-up (28 Sep): caught and removed a second-stage backdoor (a dropper in wp-config and an uploader in wp-includes)
  • Containment (8 Oct): a Search Console alert about an unknown owner led to the attacker's remaining access. I removed the hidden theme backdoor, the scheduled re-infection task and unauthorized SSH keys, ended the attacker's sessions, blocked their IPs and removed the unauthorized Search Console owners
  • Hardening: rotated server, database and WordPress credentials; enabled the firewall; closed FTP, unused services and external database access; blocked PHP execution in the uploads and theme folders
  • Quarantined every malicious file with a rollback path for each step, and wrote the incident report for management
Search Consoleprev 28 days → last 28 days
Daily clicks~20 → 120+
Recovered within days of the August cleanup and held since (read from the daily chart)
Clicks+18%
before2.79K
after3.28K
Impressions+21%
before355K
after431K
8 Oct incidentContained same day
Spam reached Google on one URL for about 3.5 hours. The site stayed online, no content was lost and lead emails kept arriving normally.

Timeline

  1. Attacker plants hidden backdoors, an SSH key and a scheduled task that restores them
  2. First cleanup: 58 malicious files removed, cloaking fixed; organic traffic starts recovering
  3. Verified in Search Console: real site served to Googlebot, no security issues, spam out of the index
  4. Second-stage backdoor in wp-config and wp-includes caught and removed
  5. Search Console owner alert; remaining persistence found, attacker removed and server hardened the same day
Google Search Console daily chart for aqarland.net: clicks and impressions rise sharply early in the previous 28-day period after the cleanup, then hold through the last 28 days
Search Console, last 28 days (solid) vs. previous 28 days (dashed). The dashed lines show the recovery after the mid-August cleanup.

UAE notary & power-of-attorney website: 2.7× organic clicks in 3 months

Case 04 · United Arab Emirates
Notary & POA servicesUAE marketSole SEO specialistClient name withheld

Challenge

A notary and power-of-attorney services website in the UAE with limited organic reach, competing against established legal providers for high-intent service searches.

What I did

  • Ran a technical audit and fixed crawl and indexation issues
  • Restructured internal linking to strengthen core service pages
  • Built keyword research around notary and POA service intent and published new targeted content
  • Optimized titles, meta descriptions and headings to improve CTR
Search Consoleprev 3 mo → last 3 mo
Clicks+173%
before1.8K
after4.91K
Impressions+118%
before146K
after319K
CTR1.2% → 1.5%
Average positionPage 1 (~9)
Held on page 1 while impressions more than doubled
Google Search Console performance for the UAE notary site: 4.91K clicks and 319K impressions in the last 3 months versus 1.8K and 146K previously
Search Console performance, last 3 months (solid) vs. previous 3 months (dashed).
Recognition

Best Employee of 2023, New Start Real Estate

Awarded by New Start Real Estate in October 2023 for my performance as SEO Specialist on the company's real estate websites.

Abdelrhman Ibrahim holding the New Start Best Employee 2023 certificate in front of the New Start Real Estate logo
Receiving the award · October 2023

Technical SEO

Site audits, crawlability and indexation, robots.txt, XML sitemaps, canonicals, redirects, internal linking, site architecture, Core Web Vitals

Content & on-page

Keyword and competitor research, search intent mapping, topic clusters, Arabic and English SEO briefs, titles and meta for CTR, EEAT for YMYL topics

Tools

Google Search Console, GA4, Bing Webmaster Tools, Semrush, Ahrefs, Screaming Frog, PageSpeed Insights, Microsoft Clarity · WordPress, Shopify, React

Contact

Open to remote SEO roles

Send me the site you are working on and I will tell you where I would start.

Emailabdelrhmandrwesh413@gmail.com

© 2026 Abdelrhman Ibrahim · SEO Specialist